How It All Started_

It's hard to pinpoint the exact moment the Centric project was born, but I guess we can take it back to when we met in 2016. It was one of our first camping trips together. We were headed to Death Valley for a photo shoot, and it was there that we discovered we had similar interests. After that initial trip, we’d venture off the highway 395 discovering new trails as often as we could, putting an insane amount of miles on our rigs. We would shoot the shit by the campfire, do some photography, chat about life, design, our rigs, music and most importantly the outdoors. I can’t remember what trip it was where everything pointed towards working on a project together. To start we wanted something to help us out during our truck camping trips. Something to hold a trash bag, cooking utensils, and keep our dogs secure while loading and unloading in leash zones — essentially be our 3rd hand. After a few trips, we connected the dots and the idea morphed into the tailgate utility hook, our very first idea turned from concept to reality. Since then, the company has been an ever-evolving project.

Our Passions_

As far as the co-founder (Matt) and I, he has always had a deep passion and understanding for digital design, marketing, and branding. Outside of the company scope of things he’s an artist at heart with a deep love for multiple creative mediums such as abstract animation as a VJ, as well as DJ'ing and exploring production of underground forms of dance music. As for myself (Esteban), I have always had a love for product design, manufacturing, and branding. I love building things, and product development seems to be where I feel most at home.

Where We're Going_

The concept behind Centric is simple; we want to make dope and useful gear for people that enjoy doing the things we love to do, that's it. We are excited for the future of this project and can’t wait to see where things go from here.